Social Media Marketing
How To Optimize Your Content For SEO And Social Media Marketing Jessica is the Founder & CEO of Valux Digital, a nationally recognized full-service marketing and PR firm. getty With more businesses opening up again after the trials and tribulations of the pandemic, content optimization has arguably never been more important. Online platforms are a crucial stop on the path to supercharging online engagement. Content is key. In order to compete online, businesses should focus on content optimization. As brands, we should ensure that our content is written in such a way that it engages our target personas. Of course, to engage them, our content has to reach them in the first place. That’s where SEO and social media marketing come into play. By adorning our content with the right keywords, tags, titles, links and images, we can pave a clear path that can help lead our target customers directly to us. Think of it like a road network with clear signs. With the right signage in p